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Paid Social Advertising Specialist

Job Description
Purple is a sleep product startup nestled in Alpine, Utah with a mission to help people be more comfortable and experience deeper sleep.
Purple is one of the fastest growing brands in Utah. Launching with an incredibly innovative and comfy mattress in January 2016. Two crazy-successful Kickstarter campaigns and 20+ years of research in comfort technology helped build an award-winning brand and bring better sleep to hundreds of thousands of people across the U.S., and we're just getting started!
Job Role: Paid Social Advertising Specialist
Job Description:
We are seeking an advertising specialist to help acquire new customers through online pay-per-click and cost-per-acquisition campaigns. You will be in charge of various acquisition channels, including, but not limited to, online acquisition marketing, media buying, and optimization.
Responsibilities:
Build, deploy, track & optimize digital marketing campaigns
Implement A/B testing across digital media channels with actionable results
Assist with analysis, and weekly reporting of advertising efforts
Work with the brand team to test and refine creative and maintain a consistent brand voice and message across all paid programs.
Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
Requirements:
Bachelor's degree
Ideal candidate possesses a minimum of 2 years of digital marketing experience
Proven ability to optimize spend and improve ROAS
Proven ability to manage large ad spend in Facebook ($300-$500k/mo)
Experience of the various multiple paid marketing channels a plus (Facebook, AdWords, Twitter, LinkedIn, Pinterest, and more)
Excellent communicator with the ability to sell and convince.
Experience handling marketing budgets and forecasting/reporting results.
Experience creating pivot tables in Microsoft Excel
Job Type: Full-time



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