Director of Distribution and Outreach
Description:
The Director of Distribution and Outreach will be responsible for collaborating and executing on content delivery and distribution strategies for clients and internal agency. Leveraging his or her digital marketing and project management skills, the Director of Distribution and Outreach will play a critical role in helping the clients generate and nurture leads through content.
Specific responsibilities Include:
o Developing comprehensive content distribution and promotion strategies for clients and internal agency that focus on driving conversions
o Client research - competitive analysis, market research, keyword and content assessment
o Oversee distribution of all content for the client and internal agency through website, social media and other paid and non paid distribution channels
o Continually enhance the content distribution process
o Enhance the clients' brands by working with industry influencers, develop a strong online audience and find opportunities to place content and other outreach and PR efforts
o Organize, create and launch SEO campaigns to improve clients' organic search results
o Run client PPC campaigns
o Track, measure, compile and present SEO and other content marketing performance reports
Required
Experience:
o A bachelor's degree in Marketing, Public Relations or a related communications field
o 4
years of online marketing experience in B2B or B2C marketing, including SEO, social media, direct marketing, PPC and online advertising and other paid marketing channels
o Proven experience managing people, developing processes and building teams
o Familiarity with WordPress and other CMS platform
o Possess excellent written communication skills in digital and print media using sales copy related value prop marketing
o Fluency in all major business software applications (Adobe Creative Suite, Microsoft Office, etc.)
o Marketing automation background and understanding of Marketo, Eloqua, or other DemandGen platforms
o Understanding of Salesforce.com and other CRM platforms
o Experience with Google Analytics and other Web analytics tools
Successful candidates will have the following characteristics:
o Ability to manage multiple projects at one time
o Highly organized and detail oriented
o Marketing or social media agency experience a plus
o Creative thinker and problem solver
o Process oriented
o Focused on reporting and measurement
o Ability to thrive in a fast-paced environment
Estimated Salary: $20 to $28 per hour based on qualifications.
The Director of Distribution and Outreach will be responsible for collaborating and executing on content delivery and distribution strategies for clients and internal agency. Leveraging his or her digital marketing and project management skills, the Director of Distribution and Outreach will play a critical role in helping the clients generate and nurture leads through content.
Specific responsibilities Include:
o Developing comprehensive content distribution and promotion strategies for clients and internal agency that focus on driving conversions
o Client research - competitive analysis, market research, keyword and content assessment
o Oversee distribution of all content for the client and internal agency through website, social media and other paid and non paid distribution channels
o Continually enhance the content distribution process
o Enhance the clients' brands by working with industry influencers, develop a strong online audience and find opportunities to place content and other outreach and PR efforts
o Organize, create and launch SEO campaigns to improve clients' organic search results
o Run client PPC campaigns
o Track, measure, compile and present SEO and other content marketing performance reports
Required
Experience:
o A bachelor's degree in Marketing, Public Relations or a related communications field
o 4
years of online marketing experience in B2B or B2C marketing, including SEO, social media, direct marketing, PPC and online advertising and other paid marketing channels
o Proven experience managing people, developing processes and building teams
o Familiarity with WordPress and other CMS platform
o Possess excellent written communication skills in digital and print media using sales copy related value prop marketing
o Fluency in all major business software applications (Adobe Creative Suite, Microsoft Office, etc.)
o Marketing automation background and understanding of Marketo, Eloqua, or other DemandGen platforms
o Understanding of Salesforce.com and other CRM platforms
o Experience with Google Analytics and other Web analytics tools
Successful candidates will have the following characteristics:
o Ability to manage multiple projects at one time
o Highly organized and detail oriented
o Marketing or social media agency experience a plus
o Creative thinker and problem solver
o Process oriented
o Focused on reporting and measurement
o Ability to thrive in a fast-paced environment
Estimated Salary: $20 to $28 per hour based on qualifications.
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